Freeze-dried lollies have taken the snack world by storm, offering a crunchy, airy twist on traditional candies. The freeze-drying process removes moisture, intensifying flavours to create a melt-in-your-mouth experience. With no added preservatives, they make for a fun, long-lasting treat.

Social media has fueled their popularity, with viral videos showcasing their unique texture and satisfying crunch. Platforms like TikTok and Instagram have driven curiosity, making them a must-try, especially for kids and teens who enjoy discovering new and exciting snacks. The most popular ones in Australia are the Freeze Dried Skittles and Freeze Dried Jolly Ranchers.