These days, more and more people don't want fake colours in their food. Shoppers read the ingredients list closely, shops ask questions, and lots of brands are changing their recipes to use only natural things. That sounds easy, but it's actually hard: food makers need a natural colour that works well and looks the same every single time, even when making thousands of packets.
Real Colour From Real Fruit and Veggies
At Forever Foods, we freeze-dry beetroot, blackberry and blueberry down into a fine powder. Because we take the water out without ever using heat, the natural colour inside stays strong instead of fading away. That means you only need a tiny bit of our powder to make a real red, purple or blue colour, with no fake colour listed on your ingredients label.
Adding Goodness Without a Bitter Taste
The same no-heat process is why our kale, spinach, broccoli and celery powders are great for adding extra nutrition to food. Ordinary drying uses heat, which can cook away the good vitamins and leave a bitter, "green powder" taste behind. Because we never use heat, our vegetable powders add colour and goodness to your recipe without making it taste bad.
Where These Powders Fit
- Bakery and lollies — natural colour for icing, fillings, and coloured dough.
- Drinks and smoothie mixes — natural colour and a clean-label nutrition boost, without changing the taste much.
- Snacks and cereal — dusting or mixing in for colour and added goodness.
- Supplements — strong, single-ingredient powders for clean-label products.
Made at Our HACCP-Certified Melbourne Factory
Every batch is freeze-dried, milled and packed at our HACCP-certified factory in Melbourne. We use both Australian-grown and imported fruit and veggies, depending on the product, and we can help you work out the right pack size and specs for your production run.
Want to Try a Sample First?
If you're building a recipe and want to test the colour or taste before ordering a big batch, get in touch and we'll help you find the right powder and sample size. Browse our full wholesale powder range here.